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Customized NMIMS Assignments - Adwords (bangalore)

Academic Writing Service
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Q. 1 Below is a table with performance data of 10 keywords in a Google Search campaign

a. Identify the top 2 keywords with highest CTRs
b. Identify the top 2 keywords with highest CPCs
c. Which is the best performing keyword in terms of Conversion Rate?
d. What is the overall CPA of this campaign?
e. Identify top 2 keywords to reduce bids on / stop bidding on to lower overall CPA (10 Marks)

Q.2 What are the different types of bid strategies available on Google Ads? Which bid strategy would you adopt if you want to have control of your bidding while still leveraging Google's Smart Bidding algorithms? (10 Marks)

Q.3 A newly launched adventure camp located on the outskirts of Bangalore has contacted you to help launch a marketing campaign using Google Ads. They offer full day and half day packages targeting young IT professionals in Bangalore with activities such as rock climbing, rappeling, zip lining, canoeing, etc. They have good quality images showing their activities. They would like to drive their brand awareness as well as increase people coming to their camp. Tickets for the camp can only be booked online. From their initial web analytics data, they have observed that users typically visit their web site between 2 to 3 times before making a booking.

a. What types of campaigns would you suggest to them to meet their business objectives? (5 Marks)

b. What are the key metrics you would monitor? (5 Marks)

Academic Writing Service
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